Link Archive
February 6, 2026
Performance marketing is being rewritten by AI
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3680
Spotify's AI-personalized audio ads drove 270% higher ad recall and 20% more click-throughs compared to non-personalized campaigns. Euroflorist used AI to test thousands of site variations, lifting conversion rates by 4.3%, while Tomorrow Sleep grew traffic from 4,000 to 400,000 monthly visitors using AI content gap analysis. Tactical implication: Audit current creative testing workflows to replace manual A/B split testing with AI-driven multivariate testing tools for rapid iteration.
The latest AI-powered martech news and releases
by MarTech Read time: 4 minutes · Marketing
Score: +2630
Anthropic's Super Bowl ad explicitly mocks OpenAI's potential ad model, while ActiveCampaign acquired Feedback Intelligence to integrate conversation analytics. Other key releases include Drupal CMS 2.0 (AI visual builder) and impact.com's Geodesix (data marketplace for AI training). Tactical implication: Review tool stacks for consolidation opportunities as major platforms (Drupal, ActiveCampaign) add native AI features that may replace standalone point solutions.
February 5, 2026
Your AI strategy fails without data and context
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the critical importance of integrating data and context into AI strategies. Strategy: AI success relies on data-driven insights. Automation: Contextual data enhances AI performance.
Ads in ChatGPT: Why behavior matters more than targeting
by Search Engine Land Read time: 4 minutes · Marketing
Score: +2900
Search Engine Land discusses the shift in advertising strategies with the introduction of ads in ChatGPT. Targeting: Focus on user behavior over traditional methods. Strategy: Adapt marketing tactics to evolving AI capabilities.
February 4, 2026
How to demonstrate marketing ROI in a way the C-suite trusts
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines strategies for effectively communicating marketing ROI to executives. Strategy: Use data visualization to present insights. Action: Align marketing metrics with business objectives. Tools: Leverage analytics platforms for accurate reporting.
For ChatGPT ads, behavior matters more than targeting
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech highlights the importance of user behavior over traditional targeting in ChatGPT advertising. Strategy: Focus on user engagement metrics. Action: Experiment with different messaging based on behavioral data. Tools: Utilize AI-driven analytics for insights.
57% of consumers trust brands more when they use AI, study finds
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech discusses how AI usage can enhance consumer trust in brands. Insight: 57% of consumers feel more positive towards brands using AI. Action: Integrate AI tools into customer interactions to build trust. Strategy: Highlight AI features in marketing campaigns.
February 3, 2026
Why AI visibility can increase direct traffic even when nobody clicks
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights how AI visibility can enhance brand presence online. Visibility: AI can create an impression of authority. Traffic: Increased visibility can lead to higher direct traffic. Action: Implement AI tools to improve search visibility.
How to make retargeting emails drive more sales during promotions
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines strategies to enhance sales through retargeting emails. Strategy: Personalize email content for better engagement. Automation: Utilize automated workflows to streamline retargeting. Action: Test different subject lines to optimize open rates.
B2B Email Marketing: How to use email to drive B2B pipeline growth
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2800
HubSpot breaks down effective strategies for B2B email marketing. Strategy: Segment your audience for targeted messaging. Tools: Leverage CRM tools to track engagement. Action: Create a content calendar to maintain consistent outreach.
February 2, 2026
Google Analytics To Become A Growth Engine For Business
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal outlines the evolution of Google Analytics into a comprehensive growth platform. Strategy: Transition to GA4 for full-funnel measurement. Tools: Leverage AI capabilities for data-driven decision making. Action: Prepare for upcoming features to enhance analytics.
Email marketing automation tools: How to choose in 2026
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2900
HubSpot Marketing breaks down the criteria for selecting email marketing automation tools. Strategy: Assess integration capabilities with existing systems. Tools: Evaluate platforms based on user experience and analytics features. Action: Test multiple platforms to find the best fit for your needs.