// signal(daily)
The daily briefing for AI marketers, growth hackers, and operators.
// computing(∑)
LIVE847
∑ sources
0.47%
σ signal/noise
t₀ today 2026-02-06
LIVE
Performance marketing is being rewritten by AI
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3680
Spotify's AI-personalized audio ads drove 270% higher ad recall and 20% more click-throughs compared to non-personalized campaigns. Euroflorist used AI to test thousands of site variations, lifting conversion rates by 4.3%, while Tomorrow Sleep grew traffic from 4,000 to 400,000 monthly visitors using AI content gap analysis. Tactical implication: Audit current creative testing workflows to replace manual A/B split testing with AI-driven multivariate testing tools for rapid iteration.
The latest AI-powered martech news and releases
by MarTech Read time: 4 minutes · Marketing
Score: +2630
Anthropic's Super Bowl ad explicitly mocks OpenAI's potential ad model, while ActiveCampaign acquired Feedback Intelligence to integrate conversation analytics. Other key releases include Drupal CMS 2.0 (AI visual builder) and impact.com's Geodesix (data marketplace for AI training). Tactical implication: Review tool stacks for consolidation opportunities as major platforms (Drupal, ActiveCampaign) add native AI features that may replace standalone point solutions.
t₋1 yesterday 2026-02-05
Your AI strategy fails without data and context
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the critical importance of integrating data and context into AI strategies. Strategy: AI success relies on data-driven insights. Automation: Contextual data enhances AI performance.
Ads in ChatGPT: Why behavior matters more than targeting
by Search Engine Land Read time: 4 minutes · Marketing
Score: +2900
Search Engine Land discusses the shift in advertising strategies with the introduction of ads in ChatGPT. Targeting: Focus on user behavior over traditional methods. Strategy: Adapt marketing tactics to evolving AI capabilities.
t₋2 2 days ago 2026-02-04
How to demonstrate marketing ROI in a way the C-suite trusts
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines strategies for effectively communicating marketing ROI to executives. Strategy: Use data visualization to present insights. Action: Align marketing metrics with business objectives. Tools: Leverage analytics platforms for accurate reporting.
For ChatGPT ads, behavior matters more than targeting
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech highlights the importance of user behavior over traditional targeting in ChatGPT advertising. Strategy: Focus on user engagement metrics. Action: Experiment with different messaging based on behavioral data. Tools: Utilize AI-driven analytics for insights.
57% of consumers trust brands more when they use AI, study finds
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech discusses how AI usage can enhance consumer trust in brands. Insight: 57% of consumers feel more positive towards brands using AI. Action: Integrate AI tools into customer interactions to build trust. Strategy: Highlight AI features in marketing campaigns.
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Sarah C.
Head of Growth